42 pages 1 hour read

Nir Eyal

Hooked: How to Build Habit-Forming Products

Nonfiction | Book | Adult | Published in 2013

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Before You Read

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Super Short Summary

In Hooked, Nir Eyal provides a guide for businesses and tech designers on creating habit-forming products using a four-step model: Trigger, Action, Variable Reward, and Investment. The book emphasizes the importance of user engagement for long-term success and ethical considerations in persuasive design. Eyal uses case studies to illustrate his points and offers practical advice for applying his model to various products. Negative emotions are discussed as potential triggers.

Reviews & Readership

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Review Roundup

Hooked by Nir Eyal provides compelling insights into user-centric product design, effectively using behavioral psychology principles to explain how companies can create habit-forming products. However, critiques point to ethical concerns and the potential for misuse. Ultimately, the book is a must-read for marketers and designers, despite its controversial edges.

Who should read this

Who Should Read Hooked?

A reader who would enjoy Hooked by Nir Eyal is likely interested in understanding the psychology of customer behavior and building habit-forming products. Fans of Influence by Robert Cialdini and Made to Stick by Chip and Dan Heath will find valuable insights in Eyal’s practical approach to behavioral design.

RecommendedReading Age

18+years

Book Details

Topics

Business / Economics

Psychology

Technology

Genre

Self Help

Psychology

Themes

Society: Economics